Missed-Call Reply

This is the one system in the set without a live approval gate — a reply that waits for sign-off has missed the point. The trade is made once, up front: you approve the wording, then it sends on that wording every time.

Why this matters

A missed call is a customer already dialling someone else.

Someone ringing a trade or a clinic is usually working down a list, and the second name gets called about ninety seconds after the first one rings out. There's no voicemail in that — people under thirty largely don't leave them and don't listen to them. A text arriving while the phone is still in their hand changes the arithmetic completely: it says you exist, you're working, and you'll ring back, which is enough to stop the list. The alert half matters just as much, because a missed call you find out about at six in the evening is a job that went elsewhere at nine in the morning.

Built on the same engine that's sent 797 emails for ClipZone since June 2026.1

What it refuses to send

You approve the wording once. Nothing else can send.

Only an approved template can go out, and exactly one is approved at a time — so there is never a question about what a caller received.

• BlockedAny wording without an opt-out — including a plain "we'll call you back". A reply that sells nothing is arguably exempt, but "arguably" is a risk you shouldn't carry for five words, so every text says "Reply STOP to opt out".
• BlockedWording that doesn't name your business. An unsigned text from an unknown number reads as spam.
• BlockedA template with an unfilled placeholder. Literal braces arriving at a customer is worse than no reply.
• BlockedAnything over two SMS segments, and any call from a number that has texted STOP.
• One a weekFour calls in an afternoon get one text. The same number written three ways is one person.
• FlaggedA non-GSM character. One em-dash halves the segment size and doubles the cost of every text you send.

Whatever the wording says, an inbound STOP is always honoured and that number is never contacted again — the visible line is a legal question, the behaviour is not optional. Every call is recorded even when nothing is sent — opted out, already texted, number withheld, no approved wording. A call that produced no text is a decision with a reason.