← Systems we build

Review Requests

When a job is marked done, it asks the customer for a review — once, politely, with a single reminder if nothing arrives.

Built · not live yet

Built and tested · writes to a local outbox, delivers nothing

The flow

5 stages · 1 gate

STAGE 01

Trigger

Built

A job or delivery is marked complete in your system. That's the only signal it needs.

One trigger per job · no duplicate asks
STAGE 02

Draft

Built

Writes the review request in your voice, naming the actual job rather than "your recent purchase".

References the job, not a template field
STAGE 03

The Gate

Awaiting approval

Nothing sends until a human says go. Every draft, every time.

Approve, edit or kill · decision logged with timestamp
STAGE 04

Send

Built

Goes out from your own address, inside your hours, with a working opt-out.

Re-checked at send time
STAGE 05

Track

Built

Watches for the review. If none appears after three days, one reminder — then it stops.

One reminder maximum · then closed

Why this matters

The reviews you never got were the ones you forgot to ask for.

Most happy customers would leave a review if asked on the day the work landed. Almost nobody gets asked then — the job finishes, everyone moves on, and a week later it feels awkward to bring up. So the reviews that do appear are skewed towards the people annoyed enough to write unprompted. Asking every satisfied customer once, at the moment the work is fresh, is the whole difference. The reminder cap matters as much as the ask: chase somebody twice for a review and you've turned goodwill into an irritation.

Built on the same engine that's sent 797 emails for ClipZone since June 2026.1

Notes

  1. Total emails sent from the outbound system for ClipZone between June 2026 and 23 September 2026. Counts sends, not recipients. This system is not deployed and has sent nothing of its own.

What it refuses to send

The rules are enforced, not suggested.

A draft that breaks one of these cannot be approved. The approve button refuses; it does not ask twice.

  • BlockedOffering anything in exchange for a review. Incentivised reviews are misleading under Australian Consumer Law.
  • BlockedAsking for a good review. You may ask for a review; you may not ask for a rating.
  • BlockedA message with no working opt-out, or one addressed to someone who already opted out.
  • BlockedA second reminder. One ask, one nudge after three days, then it closes.
  • FlaggedA draft that doesn't name the actual job — a request that could be sent to any customer unchanged is a form letter.

Attempts to dodge these by spacing out letters or swapping in lookalike characters are normalised away before the rules run. That gap was found by testing the system adversarially, not by using it.

Start

Twenty minutes to see whether it fits.

This one isn't running yet — a call is the place to say whether it's worth building for you first.

Setup from $1,500. $400/month to run it.